ABOUT
For Elmer’s Glue, we were tasked to help expand the brand’s creative world through craft-focused instructional content. When Kids Create with elements they loose them-selfs in a whole world of arts and craft… so we brought that world to life. From instructional videos to social content and amazon content as well as target display isles imagery.
The project included developing 10+ videos and demo reels that demonstrated product use in a clear, engaging, and visually consistent way, helping build out a stronger and more cohesive content system for the brand. From creating a whole set design to coming up with themes and the structure of what these videos got to be… one of my favorite project to date.
BONUS
A little glue. A lot of possibility.
An empty cereal box.
A couple of cardboard tubes.
The next great thing a kid makes could already be sitting in the recycling bin.
Elmer’s Creations helps them see it. Scan everyday objects, add the supplies you have, and discover crafts you can make with optional Elmer’s products to take them further. A simple digital experience that turns “What can I make?” into “Look what I made.”
Self-initiated concept extending my Elmer’s campaign work.
