For Elmer’s Glue, we were tasked to help expand the brand’s creative world through craft-focused instructional content. The project included developing 10+ videos and demo reels that demonstrated product use in a clear, engaging, and visually consistent way, helping build out a stronger and more cohesive content system for the brand. From creating a whole set design to coming up with themes and the structure of what these videos got to be… one of my favorite project to date.