Expedia Cruises’ “Let Go” campaign was built around the idea that the best travel experiences happen when you leave room for the unexpected. Instead of following a predictable itinerary, travelers were encouraged to stay open, explore more, and rely on the expertise of Expedia Cruises Vacation Consultants.
The campaign positioned these seasoned travel experts as the inside track to experiences travelers may never find on their own, giving people the confidence to let go of traditional travel planning and expect something unexpected.